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Privacy policy
We are very pleased about your interest in our company. Data protection is of particular importance to the STHROHBOID GmbH management. You can use STHROHBOID GmbH's Internet pages without disclosing any personal information. However, if a data subject wishes to make use of specific services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain consent from the data subject.
The processing of personal data, such as the data subject's name, address, email address or telephone number, is always carried out in line with the General Data Protection Regulation and in accordance with the country-specific data protection regulations that are applicable for STROHBOID GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.
STROHBOID GmbH, as the party responsible for processing personal data, has implemented numerous technical and organisational measures to ensure that all personal data processed via this website is protected at the best possible rate. Nevertheless, web-based data transmissions can have security gaps and, as a result, absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
1. Definition of terms
The privacy policy is based on the terms used by the European guideline and regulation provider when issuing the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
In this privacy policy, we use the following terms, among others:
a) personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the "data subject"). An identifiable natural person is anyone who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
b) Data subject
The data subject is any identified or identifiable natural person whose personal data is processed by the data controller.
c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, deletion or destruction.
d) Restriction of processing
Restriction of processing involves tagging stored personal data with the aim of limiting its future processing.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
f) Pseudonymisation
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Responsible party or party responsible for processing
The data controller or the person responsible for processing means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by either union law or the law of member states, either the party responsible or the specific criteria for their appointment may be provided for in accordance with union law or the law of member states.
h) Processor
A third-party processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.
i) Recipient
The recipient means a natural or legal person, public authority, agency or another body to which the personal data is disclosed, whether a third party or not. Behörden, die im Rahmen eines bestimmten Untersuchungsauftrags nach dem Unionsrecht oder dem Recht der Mitgliedstaaten möglicherweise personenbezogene Daten erhalten, gelten jedoch nicht als Empfänger.
j) Third party
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
k) Consent
Consent is any statement of intent voluntarily and unambiguously given by the data subject in an informed and unambiguous manner in the form of a statement or other unambiguous confirming act that indicates to the data subject that they have consented to the processing of their personal data.
2. Name and address of the responsible person for processing
Responsible in the sense of the general data protection regulation, other data protection laws in the member states of the European Union and other provisions of a data protection character:
STROHBOID GmbH
Kasernenstrasse 2
8350 Fehring
AUSTRIA
Tel.: +436508622406
Email: max.schade@strohboid.com
Website: https://www.strohboid.com
3. Cookies
The STROHBOID GmbH websites use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows Internet sites and servers that have been visited to distinguish the individual's browser of the Data Subject from other Internet browsers that contain other cookies. A particular Internet browser can be recognised and identified by the unique cookie ID.
The use of cookies enables STROHBOID GmbH to provide users of this website with more user-friendly services that would not be possible without cookies.
By means of a cookie, the information and offers on our website can be optimised in terms of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a web page that uses cookies does not have to re-enter their access data each time they visit the web page because the web page and the cookie stored on the user's computer system remembers the information. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket by means of a cookie.
The data subject can prevent the use of cookies by our website at any time by adjusting the appropriate browser setting which will permanently reject all cookies. Furthermore, cookies that have already been stored can be deleted at any time via an Internet browser or other software programs. This can be done on all common Internet browsers. If the data subject deactivates the storing of cookies in their Internet browser, some functions of our website may not be fully usable.
4. Collection of general data and information
The STROHBOID GmbH website collects a series of general data and information every time a person or an automated system accesses the website. This general data and information is stored in the server's log files. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-pages which are accessed via an accessing system on our website, (5) the date and time the website was accessed, (6) an Internet Protocol address (IP address), (7) the Internet service providers of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our IT systems.
By using this general data and information, STROHBOID GmbH does not draw any conclusions about the person concerned. This information is rather required in order to (1) correctly deliver the contents of our website, (2) optimise the contents of our website as well as the advertising for these, (3) ensure the permanent functionality of our information technology systems and the technology of our website as well as (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore statistically evaluated by STROHBOID GmbH with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.
5. Newsletter subscription
Users are given the opportunity to subscribe to the company's newsletter on the STROHBOID GmbH website. The input screen for ordering the newsletter determines which specific items of personal data will be sent to the person responsible for processing when you order the newsletter.
By means of the newsletter, STROHBOID GmbH informs its customers and business partners about the company's of offers at regular intervals. The company's newsletter can generally only be received by the data subject if (1) the data subject has a valid email address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation email will be sent to the email address entered by a data subject for the first time for newsletter mailing using the double-opt-in procedure. This confirmation email serves to check whether the owner of the email address has authorised the receipt of the newsletter as the data subject.
When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration assigned by the Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to trace (possible) misuse of a data subject's e-mail address at a later point in time and therefore serves the legal protection of the responsible person.
The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. In addition, where necessary for the operation of or registration for the newsletter, subscribers to the newsletter may be notified by email, as might be the case in the event of changes to the newsletter or technical changes. The personal data collected in the context of the newsletter service will not be passed on to third parties. Subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, given by the data subject for sending the newsletter, can be revoked at any time. There is a link in each newsletter that can be used to revoke the consent. It is also possible to unsubscribe from the newsletter at any time, either directly on the website or by informing the party responsible for the website in another way.
6. Newsletter tracking
The STROHBOID GmbH newsletters contain so-called tracking pixels. A tracking pixel is a thumbnail graphic embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows statistical evaluation of the success or failure of online marketing campaigns. By using the embedded tracking pixel, STROHBOID GmbH can detect whether and when an email was opened by the data subject and which links in the email were accessed by the data subject.
Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by the data controller in order to optimise the newsletter dispatch and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. The data subject is entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. Once consent is revoked, this personal data will be deleted by the data controller. Unsubscribing from the newsletter is automatically interpreted as revocation of consent.
7. Contacting us via the website
Due to legal regulations, STROHBOID GmbH's website contains information that enables customers to contact our company quickly via electronic means, as well as direct communication with us, including a general so-called electronic mail address (email address). If a data subject contacts the data controller by e-mail or via contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. We will not pass on this personal information to third parties.
8. Routine deletion and blocking of personal data
The responsible person shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the responsible person is subject to.
If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.
9. Rights of the data subject
a) Right to confirmation
Every data subject has the right, granted by the European directive and regulations body, to demand confirmation of whether their personal data is being processed. If a data subject wishes to exercise this right to confirmation, they may contact one of the data controller's employees at any time.
b) Right to information
Every data subject has the right, granted by the European directive and regulations body, to obtain, at any time and free of charge, information from the data controller concerning any stored personal data relating to them as well as a copy of that information. Furthermore, the European regulator has granted the data subject the following information:
- the purposes of processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations
- where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
- the existence of a right to correct or delete the personal data concerning you or restrict its processing by the Data Controller or object to such processing
- the existence of the right to lodge a complaint with a supervisory authority
- where the personal data is not collected from the Data Subject, any available information as to its source
- the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph1 and 4, GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for the data subject
c) Right to rectification
Every data subject has the right, granted by the European directive and regulations body, to request the immediate correction of inaccurate personal data. Furthermore, taking into account the purposes of the processing, data subjects have the right to request that incomplete personal data be completed, including by means of a supplementary declaration.
If a data subject wishes to exercise this right to correction, they may contact one of the data controller's employees at any time.
d) Right to deletion (right to be forgotten)
Every data subject has the right, granted by the European directive and regulations body, to demand the deletion of personal data without undue delay from the data controller, and the data controller shall have the obligation to delete this personal data without undue delay where one of the following grounds applies and so long as processing is not necessary:
- The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
- The data subject withdraws his/her consent to the processing pursuant to Art. 6 para. (1) (a) GDPR or Art. 9 para. (2) (a) GDPR, and there is no other legal basis for processing.
- The data subject objects according to Art. 21 para. 1 GDPR, and there are no overriding legitimate grounds for processing, or the data subject is entitled to submit an objection pursuant to Art. 21 para. (2) GDPR.
- The personal data has been unlawfully processed.
- The personal data must be deleted in compliance with the obligations under European Union or Member State law to which the Data Controller is subject.
- The personal data concerning you has been collected in relation to services offered by the information society according to Art. 8 Para. (1) of the GDPR.
e) Right to restriction of processing
Every data subject has the right, granted by the European directive and regulations body, to demand the restriction of processing if one of the following conditions is met:
- The accuracy of the personal data is contested by the data subject, for a period enabling the data controller to verify the accuracy of the personal data.
- the processing is unlawful and the Data Subject opposes the erasure of the personal data and requests instead the restriction of their use instead;
- the Data Controller no longer needs the personal data for the purposes of the processing, but they are required to by the Data Subject for the establishment, exercise or defense of legal claims;
- the Data Subject has objected to the processing pursuant to Art. 21 para. (1) of the GDPR and it has not yet been determined whether the data controller's legitimate reasons outweigh those of the data subject.
f) Right to data portability
Every data subject has the right, granted by the European directive and regulations body, to receive personal data relating to them, and provided by them to a data controller, in a structured, current and machine-readable format. They also have the right to transmit this data to another party without hindrance from the data controller to whom the personal data was originally provided, provided that the processing is based on the consent provided for in Art. 6 para. (1) (a) GDPR or Art. 9 para. (2) (a) GDPR or in a contract in accordance with Art. 6 para. (1) (b) GDPR and processing is carried out by means of automated procedures, except where such processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the data controller.
Furthermore, in exercising their right to data portability pursuant to Art. 20 para. (1) GDPR, the data subject has the right to have personal data transmitted directly from one data controller to another data controller, insofar as this is technically feasible and this does not affect the rights and freedoms of other persons.
To assert the right to data transferability, the person concerned can contact a STROHBOID GmbH employee at any time.
g) Right to object
Every data subject has the right, granted by the European directive and regulations body, to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her carried out on the basis of Article 6, paragraph 1(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
In the event of objection STROHBOID GmbH will no longer process personal data, unless we can prove compelling reasons worthy of protection for the processing, which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
If STROHBOID GmbH processes personal data in order to carry out direct advertising, the person concerned has the right to object to the processing of the personal data for the purpose of such advertising at any time. This also applies to any profiling in connection with such direct advertising. If the person concerned objects to the processing for direct advertising purposes, STROHBOID GmbH will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from his/her particular situation, to object to the processing of personal data concerning him/her for scientific or historical research purposes or for statistical purposes by STROHBOID GmbH in accordance with Art. 89 para 1 of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right of objection, the person concerned may directly contact any STROHBOID GmbH employee or any other employee. Furthermore, the data subject is free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by means of automated procedures using technical specifications.
h) Automated individual decision-making, including profiling
Every data subject has the right, granted by the European directive and regulations body, not to be subject to a decision based exclusively on automated processing, including profiling, which has a legal effect against him/her or significantly affects him/her in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is admissible under Union or Member State law to which the controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) is made with the express consent of the data subject.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the data controller or (2) is made with the express consent of the data subject, STROHBOID GmbH shall take appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject, including the right to at least obtain the intervention of a data controller, to state their own position and to challenge the decision.
If the data subject wishes to exercise the rights concerning automated individual decision-making, they may contact an of the data controller's employees at any time.
i) Right to revoke data protection consent
Every data subject has the right, granted by the European directive and regulations body, to withdraw his or her consent to the processing of his or her personal data at any time.
If the data subject wishes to exercise the right to revoke consent, they may contact any of the data controller's employees at any time.
10. Data protection policy regarding use and application of Facebook
The data controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friendship requests, among other things.
The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The entity responsible for the processing of personal data, if the entity in question resides outside the US or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
On each visit to one of the individual pages of this website, which is operated by the data controller and which has integrated a Facebook component (Facebook plug-in), the relevant Facebook component causes the Internet browser on the data subject's information technology system to automatically download from Facebook a representation of the corresponding Facebook component. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about the specific sub-page of our website visited by the data subject.
If the data subject is simultaneously logged in to Facebook, Facebook recognises the specific sub-page of our website visited for each visit to our website and during the entire duration of the respective visit to our website. This information is collected through the Facebook component and assigned by Facebook to the appropriate Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the "Like" button, or they leave a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores this personal data.
Facebook receives information via the Facebook component that the data subject has visited our website whenever they are logged in to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent it from being transmitted by logging out of their Facebook account before accessing our web page.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress the transfer of data to Facebook.
11. Data protection regulation regarding the use and application of Google AdSense
The data controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects the ads displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of the Google AdSense component is to include ads on our site. Google AdSense places a cookie on the data subject's information technology system. Cookies have already been explained above. By setting the cookie, Alphabet Inc. is able to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the responsible person and on which a Google AdSense component has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Google AdSense component to transmit data to Google for the purpose of online analysis. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the data subject's IP address, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.
Google AdSense also uses so called web beacons. A web beacon is a miniature graphic embedded in Internet pages to enable log file recording and analysis, allowing statistical evaluation. The embedded pixel-code enables Alphabet Inc. to recognise whether and when an Internet page was opened by a data subject and which links were clicked on by the data subject. Web beacons are used, among other things, to evaluate the visitor flow of an Internet page.
Google AdSense transfers personal data and information, including the IP address, to Alphabet Inc. in the United States of America in order to collect and bill the advertisements displayed. This personal data is stored and processed in the United States of America. Alphabet Inc. may disclose personal data collected through the technical process to third parties.
Google AdSense is further explained under the following link https://www.google.com/intl/en/adsense/start/.
12. Data protection regulation regarding the application and use of Google Analytics (with anonymisation function)
The data controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analysis describes the surveying, collecting and analysing data regarding the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and for the purpose of cost-benefit analysis of Internet advertising.
The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The data controller uses the suffix "_gat._anonymizeIp" for the web analysis via Google Analytics. Using this addition, Google shortens and anonymises the data subject's IP address when accessing our Internet pages from a member state of the European Union or from another signatory state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports showing us the activities on our websites, and to provide other services related to the use of our website.
Google Analytics places a cookie on the data subject's device. Cookies have already been explained above. The placement of this cookie enables Google to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google receives information about personal data, such as the data subject's IP address, which Google uses, among other things, to track the origin of visitors and clicks, and subsequently to facilitate settlement of commissions.
Cookies are used to store personal information, such as the time of access, the location from which access was made and the frequency of the data subject's visits to our website. Each time a data subject visits our web pages, their personal information, including the IP address of their Internet connection, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose such personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout This browser add-on informs Google Analytics via JavaScript that no data and information regarding visits to web pages may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject's information technology system is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.
Additional information and Google's privacy policy can be found at https://www.google.com/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.
13. Data protection regulation regarding the use and application of Google Remarketing
The data controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords which enables a business to show advertisements to such Internet users who have previously been on the company's website. The integration of Google Remarketing allows a company to create user-friendly advertising and to show the Internet user interest-related ads.
The Google Remarketing services company is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google Remarketing is to show interest-based advertising. Google Remarketing allows us to display ads through the Google Network or to view them on other web pages tailored to the individual needs and interests of Internet users.
Google Remarketing places a cookie on the data subject's information technology system. Cookies have already been explained above. By setting the cookie, Google will be able to recognise the visitor to our website, if they subsequently access websites which are also members of the Google ad network. With every visit to a web page on which Google Remarketing's service has been integrated, the data subject's Internet browser automatically identifies itself at Google. As part of this technical process, Google receives knowledge about personal data, such as the IP address or the user's surfing behaviour, which Google uses, among other things, to display interest-relevant advertising.
The cookie stores personal information, such as the web pages visited by the data subject. Any time a data subject visits our website, their personal data, including the IP address of the their Internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose such personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
The data subject may also opt to object to interest-related advertising by Google. To facilitate this, the person concerned must access www.google.com/settings/ads from every single Internet browser in use and enter the desired settings there.
Additional information and Google's privacy policy can be found on https://www.google.com/intl/de/policies/privacy/.
14. Data protection regulation regarding the application and use of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to run ads in both Google's search engine results as well as the Google Network. Google AdWords allows advertisers to pre-define certain keywords by which ads in Google's search engine results are only displayed when users use the search engine to retrieve a keyword-relevant search result. On the Google Network, ads are distributed to thematically relevant websites using an automatic algorithm and using the previously defined keywords.
The Google Remarketing services company is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.
If the data subject arrives on our web page via a Google advert, a so-called conversion cookie will be deposited on the information technology system of the person in question by Google. Cookies have already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. The conversion cookie is used to trace whether certain sub-pages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a person who has accessed our website via an AdWords ad has generated revenue, i.e. has completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimise our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personally identifiable information, such as the web pages visited by the person in question. Any time a data subject visits our website, their personal data, including the IP address of the their Internet connection, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose such personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. A pertinent browser setting will also prevent Google from placing a cookie on the IT system of the person concerned. Zudem kann ein von Google AdWords bereits gesetzter Cookie jederzeit über den Internetbrowser oder andere Softwareprogramme gelöscht werden.
Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To facilitate this, the person concerned must access www.google.com/settings/ads from every single Internet browser in use and enter the desired settings there.
Additional information and Google's privacy policy can be found on https://www.google.com/intl/de/policies/privacy/.
15. Data protection regulation regarding the use and application of Instagram
The data processor has integrated components of the Instagram service on this website. Instagram is a service that is designated as an audiovisual platform, allowing users to share photos and videos, as well as to disseminate such data across social networks.
The operator of Instagram's services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.
With each access of the individual pages of this website, which is operated by the data controller for processing and which has integrated an Instagram component (Insta button), the Internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download from Instagram a representation of the corresponding Instagram component. As part of this technical process Instagram receives information about the specific sub-page of our website visited by the data subject.
If the data subject is logged in to Instagram at the same time, Instagram recognises on each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific sub-page the data subject visited. This information is collected by the Instagram component and assigned by Instagram to the data subject's respective Instagram account. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.
Additional information and Instagram's privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
17. Data protection regulation regarding the use and application of LinkedIn
The responsible person has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect to existing business contacts and make new business contacts. More than 400 million registered users in over 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.
LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy matters outside the USA are the responsibility of LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time our website is accessed and equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser the data subject is using to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins As part of this technical process, LinkedIn receives information about the specific sub-page of our website which the data subject has visited.
If the data subject is simultaneously logged in to LinkedIn, LinkedIn recognises which specific sub-page of our website they visited for each visit to our website and during the entire duration of the respective visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the data subject's respective LinkedIn account. If the person concerned clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and stores this personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever they are logged in to LinkedIn at the same time as accessing our website; this happens regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent it from being transmitted by logging out of their LinkedIn account before accessing our website.
LinkedIn offers the ability to unsubscribe from email messages, SMS messages, and targeted ads, as well as manage ad settings, at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy of LinkedIn is available at https://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy
17. Data protection regulation regarding the use and application of Pinterest
The data processor has integrated components from Pinterest Inc. on this website. Pinterest is a social network. A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Among other things, Pinterest enables users of the social network to publish picture collections and individual pictures as well as descriptions on virtual pinboards (so-called pins), which in turn can be shared by other users (so-called repins) or commented on.
The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2,Ireland.
For each visit to one of the individual pages of this website, which is operated by the data controller and on which a Pinterest component (Pinterest plug-in) has been integrated, the Pinterest component in question causes the Internet browser on the data subject's information technology system to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest receives information about the specific sub-page of our website visited by the person in question.
If the data subject is logged in to Pinterest at the same time, Pinterest recognizes which specific subpage of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the data subject's respective Pinterest account. If the data subject activates a Pinterest button integrated on our website, Pinterest assigns this information to the personal Pinterest user account of the data subject and stores this personal data.
Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is logged into Pinterest at the same time as calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not want this information to be transmitted to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before accessing our website.
Pinterest's Privacy Policy, available at https://about.pinterest.com/privacy-policy, provides insight into the collection, processing and use of personal information by Pinterest.
18. Data protection regulation regarding the application and use of Matomo
On this website, the controller has integrated the Matomo component. Matomo is an open source web analytics software tool. Web analysis describes the surveying, collecting and analysing data regarding the behaviour of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. A web analysis is mainly used to optimise a website and for the purpose of cost-benefit analysis of Internet advertising.
The software is operated on the server of the controller, the log files sensitive under data protection law are stored exclusively on this server.
The purpose of the Matomo component is to analyse the flow of visitors to our website. The controller uses the data and information obtained, inter alia, to evaluate the use of this website in order to compile online reports that show the activities on our website.
Matomo sets a cookie on the data subject's information technology system. Cookies have already been explained above. The placement of this cookie enables us to analyse the use of our website. Each time the website is opened, the Matomo component in question will cause the Internet browser on the data subject's information technology system to automatically send data to our server for the purpose of online analysis. As part of this technical process, we receive information about personal data, such as the IP address of the data subject, which serves us, among other things, to trace the origin of visitors and clicks.
Cookies are used to store personal information, such as the time of access, the location from which access was made and the frequency of the data subject's visits to our website. Whenever you visit our website, this data, including the IP address of the Internet connection used by the data subject, is transmitted to our server. This personal data is stored by us. We will not disclose your personal data to third parties.
As already described above, the person concerned can prevent cookies being set by our website at any time by adjusting the appropriate setting of the internet browser used and will thereby object to cookies being set on a permanent basis. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.
Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Matomo relating to the use of this website and the processing of this data by Google. For this purpose, the data subject must set "Do Not Track" in your browser.
However, by choosing to set the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.
More information and Matomo's current privacy policy can be found at https://matomo.org/privacy/.
19. Data protection regulation regarding the use and application of Twitter
The data controller has integrated components from Twitter into this website. Twitter is a multilingual public microblogging service that allows users to publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are available to everyone, including people who are not registered on Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user's tweets. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.
Operator of Twitter International Company, One Cumberland Place, Fenian Street Dublin 2, D02 AX07, Ireland.
With each access of the individual pages of this website, which is operated by the party responsible for processing and which has integrated a Twitter component (Twitter button), the Internet browser on the data subject's information technology system is automatically prompted by the respective Twitter component to download from Twitter a representation of the corresponding Twitter component. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons As part of this technical process, Twitter receives information about the specific sub-page of our website visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.
If the data subject is simultaneously logged in to Twitter, Twitter recognises the specific subpages of our website visited by the data subject with each of the data subject's visits to our as well as during the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned to the data subject's respective Twitter account by Twitter. If the person concerned presses one of the Twitter buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.
Twitter receives information via the Twitter component that the person concerned has visited our website whenever the person concerned is logged on to Twitter at the same time as accessing our website; this happens regardless of whether the person concerned clicks on the Twitter component or not. If such transmission of this information to Twitter is unintended by the data subject, they can prevent the transfer by logging out of their Twitter account before accessing our website.
Twitter's current privacy policy is available at https://twitter.com/privacy?lang=en.
20. Data protection regulation regarding the operation and use of YouTube
The data controller has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips for other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.
The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
On each visit to one of the individual pages of this website, which is operated by the data controller and on which a YouTube component (YouTube video) has been integrated, the YouTube component in question causes the Internet browser on the data subject's information technology system to automatically download a representation of the corresponding YouTube component from YouTube. More information about YouTube can be found at https://www.youtube.com/yt/about/en/. As part of this technical process, YouTube and Google receive information about the specific sub-page of our website visited by the data subject.
If the data subject is logged on to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject visits by calling up a subpage that contains a YouTube video. This information will be collected by YouTube and Google and associated with the data subject's YouTube account.
YouTube and Google receive information via the YouTube component that the person concerned has visited our website whenever the person concerned is logged on to YouTube at the same time as accessing our website; this happens regardless of whether the person concerned clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is unintended by the data subject, they can prevent the transmission by logging out of their YouTube account before accessing our website.
The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.
21. Legal basis of data processing
Article 6 I (a) of the GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfil a contract of which the data subject is a party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I (b) GDPR. The same applies to processing processes that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I (c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. Such processing would be based on Art. 6 I (d) GDPR. Ultimately, processing operations could be based on Art. 6 I (f) GDPR. Processing not covered by any of the aforementioned legal bases is based on this provision insofar processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take priority. We are permitted to carry out such processing procedures because they have been specifically mentioned by the European legislator. In this respect, a legitimate interest could be assumed if the person concerned is a customer of data controller (recital 47, clause 2, GDPR).
22. Legitimate interests in processing pursued by the controller or by a third party
Where the processing of personal data is based on Article 6 I (f) GDPR, our legitimate interest is to carry out our business operations for the well-being of all our employees and our shareholders.
23. Period for which the personal data will be stored
The criterion used to determine the period of storage of personal data is the respective statutory retention period. After the deadline, the corresponding data will be routinely deleted if it is no longer required to fulfil the contract or for initiating a contract.
24. Legal or contractual requirements to provide personal data; necessity for the conclusion of the contract; obligation of the data subject to provide personal data; possible consequences of non-provision
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contract partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data that we subsequently have to process. For example, the data subject is obliged to provide us with personal data when our company concludes a contract with them. Failure to provide personal data would mean the contract with the data subject could not be concluded. Before the data subject provides personal data, they must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or by contract, or is required to conclude the contract, whether there is an obligation to provide personal data, and of the consequences of not providing personal data.
25. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.